The Lay’s logo is everywhere. Yellow background. Red banner. Floating ribbon. The name right in the center. Classic. Grocery stores, vending machines—everyone has seen it. But there’s a tiny design detail most people completely overlook.
At first glance, it seems simple. Fun. Bright. Yet this familiar badge hides a subtle nod to its parent company, Frito-Lay.
A Legacy That Started in 1932
Lay’s has been around since 1932, founded by Herman Lay himself. Over decades, it grew from a regional snack into a global potato chip empire. But beyond the chips, the logo carries a quiet story of branding continuity.
The design isn’t just cheerful decoration. It’s an intentional echo of Frito-Lay’s original logo—a subtle reminder of where it all comes from.